The Benefits Of Buying A Houseproud Franchise
In this article, we'll discuss the benefits of buying a Houseproud franchise as well as some of the things you'll need to consider before you decide if it's right for you.
When we speak to potential franchise owners, they're usually weighing up the difference between purchasing a franchise and starting their own business.
And rightfully so...it's an important decision.
We're obviously a little biased, but we also know that making sure Houseproud is the right fit for you benefits us both.
We'll start with some of the advantages.
Franchises offer the independence of small business ownership supported by the benefits of a big business network
When you own a Houseproud franchise, the business is yours to manage how you see fit.
You can choose the hours you work, your team, your management style, and the jobs you prefer.
It's your business, your goals.
You Don't Necessarily Need Business Experience To Run A Franchise
If you haven't run a business before, that's ok.
We provide all the necessary training, equipment, and support you'll need to hit the ground running.
And with our dedicate support team, we're here to help you at any point in your journey.
We know our model works because over 120 franchise owners across the country use it successfully today.
If you're passionate about what you do and provide a great service to your customers, our proven business model will take care of the rest.
Franchises have a higher rate of success than start-up businesses
There are a number of reasons most start-up businesses fail.
Whether it's lack of experience, capital, marketing, or one of the many other hardships of starting from scratch.
Starting your own business from the ground up is hard. It takes an incredible amount of work and perseverance to make it a work.
With the experience, support, and guidance you receive from Houseproud, your chances of success are much higher.
Franchises have an established reputation and image
When you join a franchise, you get the benefit of decades of established brand recognition and reputation.
We're one of the most recognised cleaning franchise brands in Australia, but it took a lot of hard work and time to get here.
When you join us, customers will know you're a legitimate business with a strong brand reputation, making winning customers so much easier!
Franchises Have Access To Extensive Advertising Networks
Marketing your business can be one of the most expensive and time consuming tasks of owning your own business.
Unless you have experience in this space, it can be a difficult and expensive road to master.
With a Houseproud franchise, you never have to worry about advertising your business, we take care of everything for you.
This frees you up to focus on growing your business and can save you thousands of dollars in both time and money each month.
Franchises Have an Established Online Presence
We've worked extremely hard and invested hundreds of thousands of dollars to build an online presence that consistently drives new customers to our franchise owners.
When people look for cleaning services online, we're there!
Building this kind of online presence on your own would take years of dedication. But when you join Houseproud, you'll enjoy all the benefits that a strong online presence brings to a business, without the years of legwork.
Franchises Can Invest In Technology
When you run your own business, you'll usually have to rely on traditional and time consuming methods to manage customer enquiries, contact details, and perform day to day administrative tasks to keep yourself organised.
In order to make the daily management tasks easier for our franchise owners, we've invested heavily in technology to streamline all of these processes.
With our custom built relationship management software and mobile app, your customers will be at your fingertips wherever you go.
What's this mean for you?
Put simply, it means more of your precious time will be spent generating income!
There are a number of advantages of owning a franchise vs trying to start your own business.
The majority of them boil down to the fact that a franchise has spent years building their brand, refining their business processes, and marketing their business.
When you join Houseproud, you'll be able to take advantage of these massive benefits straight away, significantly improving your chances of success and reaching your goals.
These are great benefits if you're looking to establish a successful business without spending years building your brand.
Below are some other things you'll need to consider before deciding if a franchise is right for you.
Franchises Require An Up-Front Investment
In order to leverage the brand that the franchise has built, you'll require an upfront investment.
Some well known franchises like McDonald's can cost over $800,000 to get established. Sometimes more!
This initial investment is impossible for most people and comes with a lot of risk.
At Houseproud, our up-front investment is $22,990 + GST making us one of the most affordable cleaning franchises in Australia.
That initial investment provides you with:
- our branding materials
- two weeks of Houseproud training
- all the cleaning equipment you'll need
- your initial cleaning supplies
- vehicle signage
- local marketing material
And because our business model requires very little overhead (no office, no inventory, no marketing expenses), you'll be able to hit the ground running and maintain high levels of profitability.
You'll Have To Follow Established Rules
When you choose to join a franchise, there are usually certain business practices and code of conduct guidelines that you'll have to adhere to.
This can range from only using certain products to the areas you're allowed to operate in.
This can feel limiting for some people, but the rules are there for a few good reasons.
The guidelines and rules in place are tried and tested ways of operating the successful business model.
Having consistency across the franchise network provides credibility and reliability to the brand and each franchise owner.
Imagine if Big Mac's tasted different at each store!
The rules also help protect franchise owners within the same brand from competing with one another.
So although the rules may feel limiting to some, they provide security and peace of mind to others.
You Have To Contribute To A Marketing Fund
Many franchise companies require their owners contribute additional money to a regular marketing fund.
This money is then spent marketing the brand across their regions of operation.
With this model, it can be difficult to know if your additional marketing contribution is driving results for your business.
At Houseproud, we don't require any additional contributions to marketing.
We take care of 100% of your marketing needs through our multi-channel marketing efforts, at no additional cost to our owners!
This includes marketing on TV, radio, print, and online.
So you'll never have to spend your precious time or money worrying about marketing your business!
You'll Have To Share Your Profits
Because you're leveraging the franchise brand on an ongoing basis, there's a profit sharing model in place.
At Houseproud we evaluated all of the profit sharing, marketing fund contributions, and up-front fees across the industry to develop what we think is the best value and fairest model available in Australia.
As your business grows, your contribution percentage declines from 15% to below 6% for our highest earning franchise owners.
And we don't require any additional marketing contributions.
There's No Guarantee Of Success
As with any business, succeeding in a franchise requires hard work, commitment, and great customer service.
Although there is a greater chance of success when you buy a franchise, it still comes with it's own set of risks.
Each person needs to evaluate those risks for themselves to determine if owning a franchise is the right choice for them.
If you're still not sure if a franchise is right for you, why not schedule a meeting with one of our franchise owners.
They'll answer any questions you have openly and honestly so you can make sure Houseproud is right for you before taking the next steps.